Wild Horse Fund kicks off new educational initiative

By on June 29, 2018

The Corolla Wild Horse Fund has erected this  billboard in Coinjock. (Corolla Wild Horse Fund)

“No Feed, No Approach.”

That’s the message from the Corolla Wild Horse Fund, which has announced a new educational initiative to help educate tourists and locals about the dangers of human interaction with the wild herd.

To kick off the initiative, a 10-foot x 60-foot billboard has been erected in Coinjock, which states: “Admire Don’t Feed! Apples and Carrots Kill Wild Horses.” The message is intended to make the public aware that wild horses cannot eat any food that is not from their natural habitat of beach grasses.

The public is often unaware that their snacks are harmful and often cause painful colic and may result in death, according to a press release from the wild horse fund.

The billboard was donated for an indefinite amount of time by Karen and Mac Quidley, owners of the structure on their private land. Wild horse fund volunteer Kelly Wilke paid for the vinyl wrap, and its installation was donated by Robert and Carol Givens of RO Givens Signs. Terry Douglas, a horse-loving graphic artist from Richmond, donated the design of the board.

And there is more education to see and hear this season. East Carolina Radio and MAX Radio of the Carolinas will run public service announcements expanding on the billboard message about not approaching or feeding the wild horses and the harm that both can bring. Many Duck and Corolla retail merchants are donating time on their marquees this summer to promote the wild horse educational messages. And property owners in the 4×4 area are posting yard signs to reinforce the no feed/no approach message. These signs are available at Corolla Wild Horse Fund’s museum gift shop in Corolla.

Locals, community and business organizations, restaurants and merchants are invited to help spread the word about protecting the wild herd.

Community support has been overwhelming and heartwarming, according to the press release. Stepped up efforts to educate the public will mean a safer summer season for tourists and wild horses alike, the press release said.

The mission of the Wild Horse Fund is to protect, conserve, and responsibly manage the herd of wild Colonial Spanish Mustangs that roam freely on the northernmost Currituck Outer Banks.

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  • David

    Too bad the sight is facing north bound traffic. The tourists can see what they did wrong on the way home.

    Thursday, Jul 5 @ 8:13 am