Marketing firm with Norfolk ties is buying Max Radio stations

By on June 27, 2018

A marketing company whose founder played football and graduated from Norfolk State University in the early 90s is buying the four radio stations that make up Max Radio of the Carolinas.

In a deal announced Tuesday, JAM Media Solutions will purchase Beach 104 WCXL-FM, 94.5 WCMS-FM, 99.1 The Sound WVOD-FM and Classic Rock 92.3 WZPR-FM, and Max Radio of the Carolina’s interest in North Carolina E Paper LLC, for $1.85 million from Max Media and Hengooch, LLC.

North Carolina E-Paper is a joint venture with The Outer Banks Voice. Max Radio of the Carolinas is in charge of advertising sales for the online newspaper.

“Having worked in radio since 1995, let me state for the record that I believe in the power of local radio,” said Jonathan A. Mason Sr., President and Chief Executive Officer of JAM Media Solutions.

JAM Media Solutions initially began as a strategic media planning and buying agency that connects clients with media influencers across the world through tried and true advertising methods, according to a press release. This is the company’s first venture into radio station ownership.

Mason is a 1995 graduate of Norfolk State University, with a bachelor of science degree in news and public affairs and a minor in public relations.

An endowment for NSU students in the Mass Communications Program was established in his honor in 2016.

Mason is also pastor of Northeast Baptist Church in Philadelphia, Pa., the same church his father served as pastor for 41 years until his death in 2015.

Jonathan Mason, Sr.

Click here to read more about Mason »

“Our goal is to unite local on-air personalities, local salespeople and local advertisers together in an effort to deliver a first-rate experience for our local listeners,” Mason said.

“We believe Jonathan Mason, and his company JAM Media Solutions, will be an important contributor to the Outer Banks community as they invest in the future of these iconic radio stations,” said Gene Loving, chairman and CEO of Max Media.

“Our longtime general manager and Beach 104 morning show host, Mike Smith, told me he has been asked to continue to lead his team for JAM Media Solutions following FCC approval of the ownership transfer, possibly by mid-September,” Loving said.

“JAM Media Solutions will also be very committed to the local communities in which we exist,” Mason said. “A portion of our income will be donated to non-profits dedicated to making a difference in the lives of the people our stations touch.”

“We are thankful for this opportunity and look forward to making the concerns of the listeners our top priority,” Mason said.

The business relationship with The Outer Banks Voice will continue for the forseeable future, Smith said.

JAM also announced Tuesday the company is acquiring media properties from Prairie Communications in Muscatine, Iowa, including a pair of radio stations, KMCS-FM 93.1, KWPC-FM 95.1, and online newspaper The Voice Of Muscatine, for $965,000.

WFMZ-FM 104.9 FM, Hertford, is being sold by Hengooch, LLC., to East Carolina Radio in a separate deal that is still pending FCC approval.

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  • Bud

    May they can change the format and commercials of 99.1 so that it can actually be listened to.

    Thursday, Jun 28 @ 5:50 am
  • chaser

    How about a real traffic report instead of the milo dude?

    Thursday, Jun 28 @ 9:27 am
  • CorollaCap

    No no. Keep milo and 99.1 the same. Love it.

    Sunday, Jul 1 @ 9:29 pm